![]() ![]() “Right, advertisers are concerned about but continue to stick to last-touch attribution. As a bonus, when users see the second ad on mobile, they’ll be able to install the ad directly as they’ll already be on their smartphone.” Vice versa, you could first impact many users with a CTV ad and then retarget them in a mobile campaign. Perhaps this CTV ad is a longer, non-skippable video, and reveals new features that weren’t in the previous ad. ![]() ![]() So, you can retarget those interested users with a home IP address, showing them a new creative via CTV. Play around and test depending on your attribution waterfall.įor example, let’s say you run a mobile campaign using a playable video, and you have some users who interacted with the playable ad, but they didn’t end up installing the game. Have a way to connect these two channels, likely via IP retargeting.ģ. In short, yes, we’ve seen gains in running a CTV campaign in tandem with a mobile campaign.Ĭonsiderations when syncing a CTV campaign with a mobile campaign:ġ. Answered by: Alfons Schwartz, Senior Product Manager. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |